A young EV brand with big city plans is packing its two-wheel lineup for Milan. It’s the company’s first big moment in front of European riders.
Dateline: Milan, Italy, November 6–9, 2025
Infinite Machine is heading to EICMA 2025, and it’s not just for the photo ops. The New York startup wants to meet riders, chat with dealers, and show what it’s been building for dense, busy streets. Public days run November 6 to 9 at Fiera Milano Rho. Trade visitors get the halls on November 4 and 5. That split gives the team a quiet start with buyers, then a loud weekend with real riders. It’s a smart way to make a first impression.
Who’s Infinite Machine, and why should you care?
The company makes compact electric two-wheelers for short urban trips. Think quick hops to work, grocery runs, and late-night rides home without hunting for parking. The pitch is simple. Smaller vehicles can replace plenty of car miles in cities. Less traffic, less stress. Infinite Machine has grown in the US and now wants a proper look from Europe. The timing lines up with city policies that push for cleaner air and calmer streets.
It also helps when people with reach believe in you. Formula 1 World Champion Nico Rosberg backs the brand through his venture arm. That kind of support doesn’t build a bike by itself. But it opens doors, and it signals that the team is playing a long game. Tooling, parts, service. The unglamorous stuff you need to keep riders happy over years, not months.
What they plan to show in Milan
The company says it will bring its lineup to EICMA. That includes the P1 scooter and the Olto e-bike. The plan is pretty clear. Let people touch the hardware, sit on it, and ask tough questions. Gather feedback. Meet distributors who can actually get these products into stores across Europe. A booth is a stage, but it’s also a test. If the crowd leans in, you know you’re on the right track.
P1: built for city speed, with security baked in
The P1 is an electric scooter aimed at real streets, not just spec sheets. It runs a 6 kW hub motor and can hit up to 65 mph where rules allow. The company quotes up to 60 miles of city range. Power comes from a removable 72 V, 45 Ah battery, roughly 3.2 kWh. You can charge it from a wall outlet at home, which is a relief for people without a garage. There’s a software speed cap so you can keep things legal in stricter markets.
The frame mixes anodized aluminum and steel. Storage lives under the seat and up front in a glovebox. Two people can ride for short trips. Security and safety gear are part of the package: front and rear cameras, GPS tracking, ABS, and a phone key with NFC sharing. The company also flags EU homologation for the P1. That matters. It smooths the path for insurance, registration, and peace of mind once orders open.
Olto: a lane-friendly e-bike with room for two
Olto lives in bike lanes and carries a passenger. It peaks at 33 mph in an unrestricted mode. For Class 2 compliance in many markets, software limits speed to 20 mph with about 750 watts. The removable 48 V, 25 Ah battery targets around 40 miles per charge. Like the scooter, the e-bike leans hard on security. Alarm, immobilizer, GPS connection, and an automatic steering lock. Weatherproofing and accessory mounts make it practical. You can fit racks, bags, and even a kid carrier. The promise is simple: hop on, go anywhere in town, don’t worry about where you’ll lock it.
Why EICMA is the right stage
EICMA is huge. Journalists, distributors, suppliers, and regular riders pack the halls every year. New brands can put their case in front of thousands of people in a few days. For Infinite Machine, that means instant feedback from markets that love two-wheelers and care about design. The 2025 schedule helps. First the trade days for closed-door talks. Then the public flood for real-world reactions and social buzz. If you’re trying to start a European story, this is where you try.
Europe questions, honest answers
What will these models cost in Europe? Not disclosed yet. Which countries get them first? Also not announced. The P1’s EU homologation is a strong sign that sales are in view. Still, the big three—price, availability, and service—need clear answers. Expect updates during the show or just after, once the team finishes dealer talks and locks timelines. It’s better to be precise than fast here, and buyers know it.
The bigger picture: small EVs, big city needs
City dwellers want quick trips and less hassle. Two-wheel EVs make sense because they’re easy to park, cheap to run, and fast in traffic. But the bar is high. Riders want honest range numbers and strong theft protection. Dealers need parts and training. And rules vary from country to country, sometimes from city to city. Infinite Machine says it’s building for that messiness. P1 covers the scooter slot with performance and safety features. Olto covers bike lanes with comfort and smart locks. Two platforms, lots of use cases. If pricing lands well and service scales, the brand has a shot.
Competition will be fierce. European streets are full of solid scooters and e-bikes. Many have loyal followings and deep support networks. Winning here means more than cool design. It means predictable deliveries, spare parts on the shelf, and a clear plan for software updates. Investors help, but execution is the real story.
What’s next
At EICMA, expect demos, dealer meetings, and plenty of hands-on time. If the week goes well, look for fresh details on preorders and where units will ship first. The questions riders will ask are simple. When can I buy one in my country? How much will it cost with tax? Who fixes it if something breaks? Those answers turn curiosity into orders.
At a glance
- Event: EICMA 2025, Milan. Public days November 6–9. Trade days November 4–5.
- Company: Infinite Machine, a New York startup building compact city EVs.
- Investor angle: Backed by Nico Rosberg through his venture group.
- On display: P1 electric scooter and Olto Class 2 e-bike.
- P1 quick hits: 6 kW motor, up to 65 mph, about 60 miles of city range, 3.2 kWh removable pack, EU homologation.
- Olto quick hits: 33 mph peak (unlocked), Class 2 mode at 20 mph, about 40 miles of range, heavy on anti-theft tech.